Small Business Tips

Author: Edward Donnelly

In recent years, portable USB flash drives have become increasingly popular for
transporting and transferring computer files. These flash drives, also known as
thumb drives, pen drives, USB fob or jump drives are available in a wide variety
of styles and memory capacities. With this recent popularity of flash memory
devices, competitive pricing has made these handy units very affordable.

One of the best 21st century marketing and promotional items that businesses and
organizations have discovered is custom logo flash drives. These reusable flash
drives are a perfect way to market or promote your company, business or
organization with a logo printed directly on the flash drive.
Wholesale flash drive suppliers that specialize in large quantity USB flash
drive orders are offering this unique service as part of a bulk order to
companies or organizations wanting to take advantage of this unique, practical
way to keep their brand name in front of your customers.

The following four ways are some creative uses for custom logo USB flash drives
to promote your business or organization:

1. Company Marketing and Promotion: Out With The Old, In With The New

Anyone who has been to a tradeshow or conference in the past decade knows that
most companies hand out CDs with product data, catalogs, video presentations or
slideshows. While this is an effective way to deliver information to potential
customers, it provides no additional benefit to the customer. In many cases the
CD will be put in a shelf or drawer and forgotten or even worse, tossed in the
trash.

• A more effective approach to reaching potential customers is to include your
  electronic marketing files on a custom USB drive. Company logos and website
  addresses can be custom printed on the side of the jump drive.
• In addition to the traditional information that is usually distributed
  electronically, a full archive of podcasts or blog entries could be collected on
  a thumb drive and sent to existing customers to generate repeat business or to
  prospective clients to further introduce your services and products.
• The added benefit of distributing this information on a USB pen drive is that
  your customer can use the unit everyday to conveniently store their own files
  along side yours. This means your company name or web address will be in front
  of them every time they plug or unplug the flash drive from the USB port.

  
  
  2. Graphic and Web Designers: Your Portfolio on a Custom Jump Drive

  Graphic designers can create a full portfolio that is easily distributed using a
  jump drive.
  

  * Different categories of work can be stored in separate folders such as company
  logos, letterhead and business card design, corporate identity packages,
  brochures, book or CD cover layouts.

   * In addition the designer can add shortcuts to existing websites they have
  designed as well as to their own website for contact info and additional
  examples of their work.
  

  
  
  3. Fitness Professionals: Transfer Recorded Workouts to Portable Flash Drives

  
   A workout that is guided by a personal trainer can motivate and inspire you to
  reach new fitness goals.
  

• Workouts can be recorded in MP3 format and loaded onto a custom thumb drive.

• The person who is exercising can select the type of workout they want and then
  load it onto an MP3 player to listen to while exercising.
  

• As the trainer takes the listener through the workout, music can be added in
  the background to increase the intensity.

• Additionally, short video clips can be loaded on the pen drive to demonstrate
  proper form.
  

  
  
  4. Non-Profit Organizations: Flash Drives as a Premium Incentive Gift

  USB keyfobs can have a twofold use for non-profit organizations.
  

• A simple approach is to use them as a premium incentive gift for a donation.
  The charity's name or slogan can be custom imprinted on the body of the pen
  drive.
  

• The charity's story can be told with the files stored on board including
  slideshows of previous work, documents outlining the need for donations and fund
  raising goals.
  

• The most effective message could be a short video presentation with "thank
  you" messages from those who have benefited from the non-profit's efforts.

  The possibilities for using a custom flash memory drive to promote or market
  your business or service are nearly endless. You can harness the power to
  quickly deliver large files and content as well as to give the recipient a
  convenient tool they can use everyday.

Edward Donnelly, Founder and CEO of TradeConsult, assists small businesses to to
find new customers to export to and suppliers in overseas markets to import raw
materials and supplies from. TradeConsult Website

Resources for the topics in this article:

www.cfgear.com

# posted by Mohi : 4:31 AM

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